E-Commerce Product Shooting: How to Increase Sales with Professional Visuals

One of the most important elements of being successful in e-commerce is to present products in a professional and eye-catching way. Since customers cannot pick up and examine the product as they would in a physical store, quality images ensure that the products are presented effectively. A good product photo can directly reflect the quality and features of the product and convince the potential buyer. So, how should perfect product shots be taken for e-commerce sites? Here are the main points to consider:

Choosing the Right Equipment

Choosing a high-resolution camera, tripod and the right lens is critical for taking professional product shots. DSLRs or high-quality mirrorless cameras provide clear and detailed shots. Depending on the size and detail of the product, it is possible to capture fine details using macro lenses.

Lighting

Lighting is one of the most critical elements of a product photo. Using insufficient or incorrect lighting can distort the actual color and texture of the product. Therefore, natural light can be preferred in product shots, or a system can be set up to illuminate all sides of the product with equipment such as a softbox for artificial lighting. It is important that the light is soft, shadows are prevented, and the product is clearly visible from every angle.

Background Selection

A plain and distraction-free background should be used for e-commerce product shots. A white background is the most commonly preferred background type because it makes the product stand out and provides a professional look. However, for some products, different color tones or creative backgrounds that match the product concept may be preferred.

Showing All Angles of the Product

Customers want to see the product from all angles to fully understand it and make a purchasing decision. Therefore, not only a front photo should be included, but also photos from the back, sides, and top. It is also important to take close-ups of the product to highlight texture and fine details.

Focus on Details

There are small but important details that will help sell a product. For example, the stitching of a shoe, the stonework of a necklace, or the buttons of an electronic device. Customers want to see these small details. Therefore, using macro photography techniques to clearly show these features of the product can increase sales.

Size and Scale Information

One of the most common problems customers face is having difficulty understanding the size of a product. To solve this problem, it can be useful to place an object next to the product that can be compared in size. For example, in a notebook shot, placing a pen next to it or placing a book next to a desk lamp can make the size of the product more understandable.

Editing and Retouching

After the shooting, product images should be professionally edited. Color settings, brightness, contrast, etc. should be adjusted with photo editing programs such as Photoshop or Lightroom, and minor defects on the product should be eliminated. However, it is important not to overdo it in order not to lose the realism of the photo.

High Resolution Images

Having high-resolution product photos on e-commerce sites makes it easier for customers to examine the product. Being able to zoom in on the image is a very important feature for customers who want to see product details. However, the image sizes should be optimized along with the high resolution so that the site's loading speed is not affected.

Photos Showing Product Use

Showing a product in use or how it looks in real life gives customers a glimpse into how they might use it after they buy it. For example, showing an outfit on a model or a piece of furniture in a real-life setting can help customers connect more with the product.

Support Photos with Comprehensive Product Descriptions

No matter how good the photos are, they can sometimes be insufficient to reflect all the features of the product. Therefore, photos should be supported with comprehensive and descriptive product descriptions. Details such as dimensions, material information, and instructions for use should be included.

One of the key keys to success in e-commerce is the effective visualization of products. Shooting with the right lighting, quality equipment and professional editing can better introduce the product to customers and help increase sales. Remember, a good product photo is the first moment a customer touches the product, and the more effective you make this moment, the more sales potential you will have.