Guide to Sending Bulk Messages with WhatsApp

WhatsApp is one of the most popular messaging platforms in the world and is used for both individual and business communication. Especially when businesses and individuals want to send messages to more than one person at a time, the bulk messaging feature provides great convenience. In this article, we will examine in detail how to send bulk messages via WhatsApp and what to pay attention to during this process.

1. What is WhatsApp's Bulk Messaging Feature?

WhatsApp's mass messaging feature lets you send the same message to multiple people at once. But it's different from a group message; each person receives the message individually and starts a private conversation with you, allowing people to communicate with you alone, without seeing each other.

2. Steps to Send Bulk Messages on WhatsApp

a. Create a Broadcast List: To send bulk messages on WhatsApp, you need to create a "broadcast list". A broadcast list is the fastest and most effective way to deliver a single message to multiple people.

1. Open WhatsApp: Open WhatsApp and go to the "Chats" tab at the top of the home screen.

2. Select Broadcast List Option: On Android, tap on the three-dot menu in the top-right corner and select "New broadcast." On iPhone, you'll see the "Broadcast Lists" option at the top of the "Chats" tab.

3. Select Recipients: Select the people you want to send messages to in the broadcast list. They must be saved in your contacts and you must be saved in theirs. WhatsApp only allows sending bulk messages to people who are saved in their contacts.

4. Write Your Message: After selecting the recipients, write the message you want to send in bulk. This message will be sent to the people on the list individually, and each of them will respond to you individually.

5. Send the Message: After writing the message, press the "Send" button to send your message to all the people on the broadcast list.

b. Alternatively: Using WhatsApp Business If you are a business owner, you can send bulk messages more professionally and effectively with the WhatsApp Business app. WhatsApp Business offers additional features that will make bulk messaging available to a wider audience.

1. Identify Your Audience: You can segment your customers into categories to send more targeted messages. For example, you can create a separate post list for new products and a separate list for sales.

2. Use Labels: WhatsApp Business allows you to label your customers and send messages based on these labels. This feature allows you to send messages in a more organized way.

3. Things to Consider When Sending Bulk Messages

• Registered in the Directory: Remember that you must be registered in the directory of the people you want to send messages to via broadcast list. Otherwise, the messages will not be delivered.
• Spam Risk: Sending bulk messages too often or being too intrusive to recipients may be perceived as spam, which can lead to people blocking you.
• Message Content: It is important that your messages are personalized and designed to capture the recipient’s attention. Especially if you are sending business messages, providing personalized content and avoiding unnecessary messages will help you get more positive responses.

4. WhatsApp Bulk Messaging Limits

WhatsApp has some limitations when it comes to sending bulk messages. For example, you can add a maximum of 256 people to a broadcast list. If you want to reach a larger audience, you may need to create multiple broadcast lists.

Also, if you constantly send bulk messages to the same people, WhatsApp may detect your account as spam, which may result in your account being restricted temporarily or permanently.

5. Sending Bulk Messages with Third Party Applications

In addition to WhatsApp’s own app, some third-party software can also facilitate the sending of bulk messages. These apps are especially useful for larger businesses. However, it’s important to abide by WhatsApp’s terms of use when sending messages with third-party apps. Otherwise, your account may be suspended.

Conclusion

The feature of sending bulk messages on WhatsApp is a practical tool that makes it easier for individuals and businesses to reach more than one person at a time. For both personal and business use, you can quickly reach your target audience by using this feature correctly and effectively. However, careful and strategic use is important to avoid being perceived as spam.

Frequently Asked Questions

1. Can I remove someone from the broadcast?

   • Yes, you can remove people from the broadcast or add new people at any time.

2. Is there a risk of people seeing each other when sending bulk messages?

   • No, when sending bulk messages, each person receives the message individually and communicates only with you.

3. What is the difference between WhatsApp Business and regular WhatsApp?

   • WhatsApp Business offers additional features for businesses, making the messaging process more professional with tools like customer management and tagging.

With WhatsApp bulk messaging feature, you can save time by providing effective communication in personal and business worlds and easily reach your target audience.